Mid market Freight & Forwarding organization:
Concern Areas: Marketing, Customer Support, BI, Info Dissemination.
Supplemental Efforts : Digital Media, Website, CRM Systems.
Significant results visible in a year's time.
Complete details can be viewed on Digital CRM's Blog: Case Study - Usage of Digital Assets
A Tale of Two Major Commercial Airlines
Concern Areas: Customer Support, PR, Info Dissemination, Crisis Management.
Supplemental Efforts: Appropriate usage of a variety of Social Media networks.
An illustration of Do's & Don'ts - What Works and What Doesn't
Significant Impacts, Positive & Negative, observed in the two instances.
Complete details can be viewed at
Digital CRM's Blog: A Tale of Two Airways
Gain insights about shopper behaviour, buying patterns & preferences through the application of Analytics in a retail environment.
Concern Areas: Sales, Inventory, Seasonal Patterns, Customer Loyalty, Ordering
Supplemental Efforts: Usage of Analytics to understand Buyer Behaviour, Preferences, Path to purchase and improve on Branding, Stocking, Choices, Customer Loyalty & Sales.
The importance of key metrics and the usage of Analytics tools & apps to help meet key corporate objectives & goals.
Changes effected as a result of the study brought about significant improvements in the desired outcome areas.
Complete details can be viewed on
Digital CRM's Blog: Case Study - Channel Analytics & Shopper Insights