 Concern Areas: Marketing, Customer Support, BI, Info Dissemination. Supplemental Efforts : Digital Media, Website, CRM Systems. Significant results visible in a year's time. Complete details can be viewed on Digital CRM's Blog: Case Study - Usage of Digital Assets |  A Tale of Two Major Commercial Airlines Concern Areas: Customer Support, PR, Info Dissemination, Crisis Management. Supplemental Efforts: Appropriate usage of a variety of Social Media networks. An illustration of Do's & Don'ts - What Works and What Doesn't Significant Impacts, Positive & Negative, observed in the two instances. Complete details can be viewed at Digital CRM's Blog: A Tale of Two Airways |  Gain insights about shopper behaviour, buying patterns & preferences through the application of Analytics in a retail environment. Concern Areas: Sales, Inventory, Seasonal Patterns, Customer Loyalty, Ordering Supplemental Efforts: Usage of Analytics to understand Buyer Behaviour, Preferences, Path to purchase and improve on Branding, Stocking, Choices, Customer Loyalty & Sales. The importance of key metrics and the usage of Analytics tools & apps to help meet key corporate objectives & goals. Changes effected as a result of the study brought about significant improvements in the desired outcome areas. Complete details can be viewed on Digital CRM's Blog: Case Study - Channel Analytics & Shopper Insights |
|
|