Digital Business, Social Media & Analytics, VR & AR


Program Fees: SGD 1450

[ Approved for SkillsFuture Credit Funding - Check details on SkillsFuture Site ]

Program Dates: July 26 -28, 2017 ( 9:00 am - 5:30 pm daily )

Program Venue: 51 Anson Road, #09-51A, Anson Centre, Singapore 079904

For location on Map, click here


Key takeaways for participants:

1. Gain a good understanding of the methodologies & processes of digital business, particularly in the domains of marketing & finance and the differences with conventional methods.

2. Understand how to effectively deploy social media tools, apps and strategies and leverage analytics for meeting goals.

3. Understand the basics of disruptive technologies like Augmented & Virtual Reality and their role in digital business.


Primary Faculty - Raja Mitra

Raja Mitra

Raja Mitra has significant operational & leadership experience in Operations, Marketing & Business Development, Project Mgmt. & Customer support for corps. like Bull, Olivetti, an IBM Subsidiary as well as for medium-sized enterprises & start-ups in APAC.

He has considerable experience in deploying Infocomm products & services in domains like Banking, Manufacturing & Distribution. Clients include HP, Oracle, Amex, State Bank of India, SMC Corp. & major publishing groups. In his leadership roles he drove partnerships with Microsoft & IBM ASEAN, for organisations he was working for, at the time. He has been one of the faculties for in-house train-the-trainer programs in MNCs that he has worked for.

He is a co-founder of Digital CRM which is focused on value-added corporate education and training and consulting in the domains of digital business, analytics and key disruptive technologies.Raja has a Masters in Business Management from IIM, Calcutta and a Bachelors in Engineering (B.Tech.) from IIT Kharagpur.