Program - Digital Business

Immersing in the Concepts, Tools and Apps for Effective Digital Business

Program Overview:

This program is targeted at functional managers and professionals in the areas of Marketing, Business Development, Customer Support, HR & PR as well as Owners and COOs of small and medium businesses.

It is designed to equip participants with the key concepts of Online Marketing, Social Media Engagements and Digital Business as well as familiarise them with the tools, techniques, apps and methods for effective usage of the concepts learnt, in line with their organisation’s or department’s strategic goals and objectives.

Key Takeaways for Participants:

  1. Understanding the concepts of digital business, including social media engagements and the points of similarities and dissimilarities with conventional business concepts.
  2. Understanding the whole spectrum of tools, techniques, apps and methods available for online marketing, contextual advertising, social media engagements and digital business overall.
  3. Understanding how to deploy this, optimally and effectively, for their businesses, in line with their organisational and departmental goals and objectives.


Faculty: Raja Mitra

Raja Mitra has extensive operational & leadership experience in Operations, Marketing & Business Development, Project Mgmt. & Customer support for cos. like Bull, Olivetti, IBM Subsidiary as well as medium-sized enterprises &  start-ups in APAC.

He also has considerable experience in managing Infocomm products & services. Clients included HP, Oracle, Amex, State Bank of India & major publishing groups. Forged  partnerships with Microsoft & IBM ASEAN, for enterprises.

He has been engaged in Corp. Education & Strategic Consulting in Analytics, Disruptive Tech., Online Marketing & Social Media Management.

Raja is an engineering graduate and a MBA from premier institutes.

Profile details can be viewed here



Faculty: Subhamoy Chakraborti

Subhamoy Chakraborti has extensive experience in devising Digital, Mobile & Data based solutions for the BFSI segment.

While working with Oracle and as a consultant with Motorola, Cisco, Toshiba & Fujitsu, he has been involved in projects in these domains for corporations like JPMorgan Chase & Credit Suisse. In his leadership role for a FSI. he has initiated projects in Mobility, Digitization, Operation Transformation & Digital Marketing.

Subhamoy has a post-graduation in Computer Science from Indian Statistical Institute & has undertaken a MDP on Innovation Mgmt. by HBS. He is an engineering graduate.

Profile details can be viewed here

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